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PMC Featured in Whole Foods Digital Mag

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I had the very odd....errr....pleasure (actually it felt super weird) of being followed around by a camera crew for three days this summer. The camera crew was from Whole Foods and they were filming me so that they could create an online feature about the PMC for Dark Rye, which is Whole Food's online magazine. I'll be honest: I didn't even know that Whole Foods had an online magazine. But it turns out, it's a really smart, beautifully produced magazine about food, culture, and living around the globe. At any rate, the Sept issue just went live and it's all about meat and also.... fake meat, actually. In fact, I think it's a really great exploration of the meat-eating conundrum many of us face today. More »

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